Apple Watch Battery Life Targets Revealed
Sources tell us that battery life has remained a source of concern for Apple over the past year, and was a contributing factor for Apple pushing back the retail launch from an originally planned late...
View ArticleMacBook Air Survives 1000-Foot, 125mph Fall From Plane
A South African pilot appears to have taken the name of his MacBook Air a little too literally, managing to drop it from the light aircraft he was flying when the canopy flew open. The MacBook, along...
View ArticleApple 'Campus 2' Construction Progress Timeline
First announced by Steve Jobs in 2006, Apple kicked off construction on its new 176-acre “Campus 2″ in late 2013/early 2014 and expects to move around 12,000 of its employees to the new 2.8 million sq...
View ArticleThe Experts Apple Hired To Build An Electric Car
In the last few weeks we’ve heard about a poaching war between Apple and Tesla, a couple hires by Apple from the auto industry, and a whole lot of speculation followed by reports that Apple has a team...
View ArticleApple Will Offer Android Switchers Gift Cards To Trade-In Rival Smartphones...
According to sources, Apple will soon introduce a new recycling and trade-in program that will accept non-Apple smartphones, notably including Android devices, in exchange for gift cards to be used...
View ArticleApple Store Employees Might Start Offering You Fashion Tips
The job of Apple Retail Store employees will begin changing in profound ways next month. In order to showcase and sell the Apple Watch, retail employees will be trained to provide personal fashion and...
View ArticleReport Estimates Almost 1 Million Apple Watch Preorders On Friday
The most popular model purchased was the Space Grey Sport, followed by the normal stainless steel Apple Watch, then the Silver Sport.
View ArticleJewelers Start Gold Plating Apple Watch To Undercut Apple
The Apple Watch Edition with an 18 karat rose gold case starts at $10,000 and ranges to $17,000 for yellow gold models with a gold-plated band. Jewelers, however, looking to take some of Apple’s...
View ArticleHere's How To Fix Your Crashed iPhone If You Received The Reboot Text
There isn’t an official fix from Apple yet, but there are a few workarounds and fixes that you can do in the meantime before Apple patches the bug.
View ArticleAT&T To Increase Price Of Grandfathered Unlimited Plans To $35 Per Month
AT&T subscribers who previously had unlimited data plans back in the iPhone 3G era and have managed to hang onto that plan are in for their first price increase in seven years, a source with...
View ArticleApple Readies ’iPhone 5se’ — Not ‘6c’ — For March
Instead of releasing a smaller version of the iPhone 6s in order to appease potential customers seeking an iPhone with a screen smaller than 4.7 or 5.5-inches, Apple is reportedly upgrading the...
View ArticleWhat To Expect At Apple's March 21st Event: iPhone SE, iPad Pro And New Apple...
If Apple’s most recent hardware events were about going bigger (larger iPhones, a jumbo iPad, and a new Apple TV), Apple’s March 21st event is about going smaller.
View ArticleApple Begins Selling Refurbished iPhones Through Its Online Store For The...
You could get a refurbished Mac, iPad, or even a niche device like an AirPort Extreme, but never an iPhone. That has seemingly changed today.
View ArticleNorth Carolina Bar Forces Exam Takers To Disable The MacBook Touch Bar So...
The new MacBook Pro's Touch Bar has debuted to mixed reception, including a negative response from one unexpected source: bar exam administrators.
View ArticleMagic Leap's 'Light-Field' Reported To Debut At Price Above $1,000
An FT report says Magic Leap will beat all of its competitors to debut, but will come with a staggering price point.
View ArticleThe New 2018 iPhone Models Might Come In Gold, Gray, White, Blue, Red And...
Since the iPhone 5C was released in 2013, Apple has mostly given up on colorful devices. But that might be changing.
View ArticleIs The Touch Bar A Gimmick? Two Years In, I Think I Can Safely Answer
One of the questions a lot of people had when Apple first announced the current incarnation of the MacBook Pro design was: is the Touch Bar a gimmick?
View ArticleThe 2018 MacBook Air Is The iPhone X's ASP Strategy All Over Again
When Apple launched the iPhone X, it did more than just change the design language of the iPhone: it also offered a whole new pricing level. Not just for iPhones, but for any smartphone. It was a move...
View ArticleJony Ive's Latest Design Is A Diamond Ring That Is... Only Diamond
The one-of-a-kind ring will be made to size for the buyer, and is estimated to sell for something in the $150-250k range.
View ArticleApple To Release Three iPhone 11 Models This Fall
Similar to last year's introduction of the iPhone XS, iPhone XS Max, and iPhone XR, Apple will release three new "iPhone 11" models this fall. The new iPhones will feature the Apple A13 chip,...
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